Y is the generation that grew up with the Internet. They participate online in communities, they use online tools like Instant Messaging and Blogging, and they tend to be a lot more “real-time” than previous generations. They are the generation that will react the strongest to Social Media and Marketing initiatives, and they are just beginning to contribute to the Internet economy.

A recent report from Deloitte & Touche highlights some of these differences, and how things may change over the next few years as Baby Boomers retire.

Connecting Across Generations in the Workplace

(from Blogger frustration: Deloitte’s great data that I can’t link to)

This reinforces how important Social Media and Marketing will become in the next few years. Blogging, Transparency, Online Credibility, they will all become extremely important.

July 25th, 2007 by Jeremy Sisson | Trackback