I use the term “Internet Radar” to describe the ability to know what is happening on the internet… web omniscience. If you get your news on the internet, and subscribe to newsletters, then you are already paying attention to your radar.
- How much are you paying attention to, and how well can you absorb it?
- Is the information relevant to you?
- Are you paying attention to how effective your web presence is?
- Are people talking about you and your brands?
You might think that this is a lot of work, but given the right tools, it’s a snap! With a few simple tools you can optimize the way you find and filter the information, and then you can easily current!
Most sources of serialized info today (blogs, news sites, etc) publish feeds of their information (technically called RSS feeds, Real Simple Syndication). These feeds can be collected into a tool called a Feed Reader (like Google Reader). When you connect these feeds to a feed reader, the data starts coming to you! You can check your reader for the info (rather than the individual web sites), and filter/organize it however you want. It’s like your own personal newspaper, all the time!
You can even hook up other things to your feed reader, like Facebook, Twitter and forums. Not only will you be able to track more information, but you’ll get it sooner, and in a way that is easier to manage!
Stay tuned for some interesting things you can hook into your feed reader!
Tags: Tools, Web Presence
Created on Monday, April 13th, 2009
